Marketing Division

FFC Marketing Division was established in July 1978. It is responsible for all the marketing operations including planning, sales, distribution and warehousing, advertising and sales promotion, finance, IT, administration and technical/farm agronomic services. The company markets its own prilled urea and the entire production of granular urea and DAP produced by Fauji Fertilizer Bin Qasim Ltd. under the brand name of "Sona". In addition, the company also market imported nitrogenous, phosphatic, potassic fertilizers and micro-nutrients. FFC is the only fertilizer company which operates all over the country with an extensive network of field warehouses and dealer network. Presently FFC market over 3.8 million tons of all fertilizers per annum with 62% urea market share and 42% DAP market share. Today, Sona is the most popular and premium fertilizer brand in the country and is widely accepted by the farming community. The Marketing Division has a well organized, trained and experienced team which is fully capable of handling and profitably selling large volumes of fertilizers in different market situations.